Why file formats

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Disadvantages : displays gradient colors poorly. Best places to use it: short animations for social channels, like Facebook and Twitter. This file format is used for online documents and printing purposes. It was created by Adobe with the goal of displaying files in the same format, no matter what device they are viewed on or what software they are opened with. Thanks to the reliability of PDFs you can create long documents and share them with others without risking a loss to your original design — text is not larger, images are not smaller, etc.

PDF files can contain many different elements: text, photos, vector images, videos, audio files and even interactive elements like forms and buttons. Advantages : keeps all formatting regardless of what device it is displayed on. Disadvantages : you need a PDF Reader installed on the device to view it. Best places to use it: online forms, documents and printing services. SVG is a format commonly used to save and display vectors. Vector what? Vector art graphics are digital illustrations that are based on geometric shapes.

They are created using a vector illustration software, like Illustrator. Apart from the clean and professional look they embody, their biggest advantage is that they maintain the highest quality even when resized. For example, if your business logo is a vector — and it should be — you can resize it to fit something as big as a billboard sign or as small as your business cards without risking a loss in quality. Today, we can view SVG images on all web browsers.

Advantages: resizable without losing quality. Disadvantages: social media platforms do not support this file type.